WHO WE ARE

The Hortifruti Brasil team is part of Cepea, Esalq, University of São Paulo (USP) in Piracicaba, São Paulo State. Hortifruti Brasil brings together researchers and market analysts with complementary backgrounds, dedicated to the economic aspects of the fruit and vegetable sectors. Hortifruti Brasil is under the direct coordination of Dr. Margarete Boteon, professor of Esalq/USP. 
In line with Cepea, the mission of Hortifruti Brasil team is to produce quality information based on values such as impartiality and ethics that, as a whole, contribute to the sustainable development of the sectors studied. Hortifruti Brasil vision is to be recognized as a generator of information that effectively integrates the knowledge of the academic sector with the actual challenges of the different links in horticultural production.

DIFFERENTIATED CONTENT 

The Hortifruti Brasil team conducts market studies that identify problems and opportunities, propose solutions that benefit not only the production of fruits and vegetables, but also the production chains as a whole, including the consumer.
Their difference lies in daily contact between Hortifruti Brasil researchers with growers, intermediaries, wholesalers, specialized technicians in the production of fruits and vegetables and with professionals of the industry and processors, as well as representatives of professional associations and the government. This network of collaborators is the basis for the preparation of the contents presented by Hortifruti Brasil.
Marketing prices and production costs are continuously collected through this network, which also participates in discussions about trends and structural aspects of the Brazilian horticulture. Periodic contact with these agents allows our researchers to guide their research within the university, based on the actual needs of the sector.

HF BRASIL, INFORMATION WITH THE REACH OF EVERYONE 

Hortifruti Brasil Magazine is a Cepea’s publication established in 2001, always with free distribution. It is focused on agribusiness issues considering a diversity of related subjects: market analysis and price discovery, international trade, macroeconomics, management strategies, environmental and social aspects and entrepreneurship. The content of Hortifruti Brasil Magazine is developed by a group of well-trained specialists that are in daily contact with growers, intermediaries, wholesalers, specialized technicians in the production of fruits and vegetables and with professionals of the industry and processors, as well as representatives of professional associations and the government. The Hortifruti Brasil team brings together researchers and market analysts with complementary backgrounds, dedicated to the economic aspects of the fruit and vegetable sectors.

From 2016 onward, Hortifruti Brasil has offered its content in various digital platforms (website, social networks and mobile devices), making research more and more accessible and interactive.
The online pages have been expanded and, now, reviews and industry news are gathered in this portal with daily update pricing. In addition, users will be a click away from full price series of 13 cultures followed, properly divided by region and market level.

Follow our content also on Facebook (@revistahortifrutibrasil), Twitter (@hfbrasil) and WhatsApp (19) 99128-1144.
 
HORTIFRUTI TEAM

Coordination:
Prof. Dr. Margarete Boteon (general coordination)
Daiana Braga (communication sector)

Marketing Analyst: Mariana Coutinho

Researchers of the fruit sector:
Marcela Barbieri ([email protected])
Lucas de Mora Bezerra ([email protected])

Researchers of the vegetables sector:
João Paulo Deleo ([email protected])
Renata Bezerra Meneses ([email protected])

Analysts:

Ana Karolina Hellhuber

Bárbara Gabriela Lira

Camila Duarte

Fernanda Furtado Terra

Francisco Martinelli Delatorre

Giulia Belicuas Lopes

Guilheme Abdalla

Isabela dos Santos Ferraz

Juliana Gonçalves

Maria Fernanda Gonçalves

Melina Demattê

Nicole de Góes