Hortifruti Brasil magazine celebrates the milestone of 250 uninterrupted editions in November. This month, we are proud to present the Special Batata Edition 2024. In this edition, we analyze that the Brazilian potato chain is in a very promising phase, with the expansion of investments from production ranging from production to the industrial sector, which has supported the fresh produce market – all while facing challenges, such as production problems and rising costs. Also, in this special edition, you can find the updated production costs for the industry (e.g., chips) and for fresh potatoes.