Analyzing Cepea's potato price series since the beginning of the survey in 2002, it was observed that the current moment of low profitability for the sector has been persisting for the last two years. But the question is: how does the producer survive a price crisis? We also present the updated production costs figures of the last crops of Vargem Grande do Sul (São Paulo state) and Sul de Minas (Minas Gerais state), including the production costs potatoes for the chips segment. Watch this HF em Vídeo and learn which has affected the profitability of the sector.